{"id":333,"date":"2017-03-07T10:33:08","date_gmt":"2017-03-07T09:33:08","guid":{"rendered":"https:\/\/www.historische-projekte.de\/?page_id=333\/"},"modified":"2019-07-17T09:31:36","modified_gmt":"2019-07-17T07:31:36","slug":"history-marketing-communication","status":"publish","type":"page","link":"https:\/\/www.historische-projekte.de\/en\/history-marketing-communication\/","title":{"rendered":"History Marketing \/ Communication"},"content":{"rendered":"

Corporate History in Communication<\/h1>\n

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Brands and brand identity are becoming steadily more important. Both customers and their partners associate them with experience, flexibility, tradition, innovation, originality and reliability \u2013 values which a competently written corporate history can convey.<\/strong><\/p>\n

In external communication, the use of history for marketing purposes (history marketing or corporate hstory publishing) raises the profile of a company, its services and its products. In internal corporate communication, a company’s history creates connecting factors for identity formation. It creates bonds as well as a stronger identification of staff members with their company.<\/p>\n

The results of our research, images and sources cannot only be presented in a publication but can also be made available to staffers worldwide within a wiki structure.<\/p>\n

Neumann & Kamp can help you to utilise the potential of your corporate history for your public relations work in an optimum fashion. We support companies’ marketing activities, we investigate and write corporate histories, implement exhibitions, design apps, set up archives and advise corporate management as well as communication departments.<\/p>\n

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Corporate History, History Marketing and Communication<\/h1>\n